Active ingredients inspired by the Italian landscape, products that beautify.

WITH ITALY AT ITS VERY HEART

REGIA

Permanent Cream Color

1. Up to 100% coverage of white hair
Rich, intense color, full coverage.
2. Phytokeratin and Olive oil
Phytokeratin plumps and restructures.
Olive oil has emollient and nourishing properties.
3. Mixing ratio 1:1.5
For greater convenience (more product per service).
4. Soft, Bright harid
Coverage and sensory appeal; soft shiny, nourished hair that feels like silk.
5. Professional range
A range of 26 shades for achieving the desired result.

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MADE IN ITALY

Cosmetic products which are developed and manufactured in Italy, formulated with active ingredients that are part of the Italian landscape.

Active Ingredients

Phytokeratin

Enriched with PHYTOKERATIN, a plant-derived keratin as effective as animal one. Phytokeratin is in combination with traditional Italian ingredients: olive oil, prickly pear etc.

Olive Oil

One of the best oils ever: it gives softness and nourishment, it has antioxidant properties. Italian par excellence.

Prickly Pear

Rich in vitamin C, prickly pear is a real moisture booster for the hair. It has a plumping action, helpful while treating dry and processed hair.

Grape Extract

It is a great moisturizer. The antioxidant properties of grapes counteract free radicals, which are responsible for hair oxidative stress.

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US and Canada

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